Last updated: September 2026
This Cookie Policy explains how PenguinPak uses cookies and similar technologies when you visit penguinpak.com.
It should be read alongside our Privacy Policy, which explains how we collect, use and protect your personal information.
1. What are cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.
Cookies can be used to make websites work correctly, remember preferences, understand how visitors use a website and improve the overall user experience.
Some cookies are necessary for a website to function, while others are optional and will only be used where you have provided your consent.
2. How we use cookies
PenguinPak may use cookies and similar technologies to:
- Ensure our website functions correctly
- Remember your cookie preferences
- Understand how visitors use our website
- Measure website traffic and performance
- Identify popular pages and content
- Understand how visitors navigate through the website
- Identify usability issues and improve the website experience
3. Types of cookies we use
Strictly necessary cookies
These cookies are required for our website to operate properly and cannot normally be switched off through our cookie controls.
They may be used for functions such as website security, remembering your cookie preferences or providing functionality that you have requested.
Strictly necessary cookies do not require your consent.
Analytics and performance cookies
We use analytics technologies to understand how visitors interact with our website.
These services may collect information such as:
- The pages you visit
- How long you spend on pages
- How you arrived at our website
- Your approximate location
- Your device and browser type
- How you navigate through the website
- Interactions such as clicks and scrolling
Analytics cookies are not essential to the operation of our website and will only be used where you have provided the necessary consent.
4. Google Analytics
We use Google Analytics to help us understand how visitors find and use the PenguinPak website.
Google Analytics may collect information about website visits including page views, sessions, device and browser information, approximate location and interactions with the website.
This information helps us understand how our website is performing and where improvements can be made.
Google Analytics may use cookies including:
| Cookie | Purpose | Type |
|---|---|---|
| _ga | Used to distinguish visitors and understand how the website is used. | Analytics |
| _ga_* | Used by Google Analytics to maintain and measure website sessions. | Analytics |
Google Analytics cookies will only be used after you have consented to analytics cookies through our cookie consent controls.
Further information about how Google processes information is available through Google’s privacy and data protection information.
5. Google Tag Manager
We use Google Tag Manager to manage website tracking technologies and scripts.
Google Tag Manager itself is primarily used to control when other technologies, such as Google Analytics, are loaded on the website.
Where a technology managed through Google Tag Manager requires consent, it will only be activated in accordance with your cookie preferences.
6. Microsoft Clarity
We use Microsoft Clarity to help us understand how visitors interact with the PenguinPak website.
Microsoft Clarity provides website usage information such as session recordings, heatmaps and interaction data. This helps us identify usability issues and understand which parts of the website visitors find useful.
Clarity may record interactions such as:
- Clicks and taps
- Scrolling behaviour
- Pages visited
- Navigation between pages
- General interaction with page elements
- Device and browser information
Microsoft Clarity may use cookies including:
| Cookie | Purpose | Type |
|---|---|---|
| _clck | Used to store a unique Clarity user identifier and preferences for the website. | Analytics |
| _clsk | Used to connect multiple page views into a single Clarity session. | Analytics |
| CLID | Used by Microsoft Clarity to identify when Clarity first saw a visitor. | Analytics |
| MUID | A Microsoft cookie used to identify unique web browsers visiting Microsoft services. | Analytics |
| ANONCHK | Used by Microsoft in connection with Clarity and Microsoft identifier settings. | Analytics |
| MR | Used by Microsoft to determine whether the MUID cookie should be refreshed. | Analytics |
| SM | Used by Microsoft when synchronising the MUID identifier across Microsoft domains. | Analytics |
Clarity analytics cookies will only be used after you have provided the necessary consent.
7. Cookie consent
When you first visit our website, you may be shown a cookie banner or consent notice allowing you to choose whether to accept optional cookies.
Strictly necessary cookies may be used without your consent because they are required for the website to operate.
Analytics and other non-essential cookies will only be used where you have provided the necessary consent.
You can choose to accept or reject optional cookies without preventing you from using the main features of our website.
8. Changing your cookie preferences
You can change or withdraw your cookie consent at any time using the cookie preference controls available on our website.
You can also control or delete cookies through your web browser settings.
Most browsers allow you to:
- View which cookies have been stored
- Delete individual cookies
- Delete all cookies
- Block cookies from specific websites
- Block third-party cookies
- Block all cookies
Please note that blocking strictly necessary cookies through your browser may affect the operation of some parts of the website.
9. Third-party services
Some cookies and similar technologies used on our website may be provided by third parties, including Google and Microsoft.
These organisations may process information in accordance with their own privacy policies and data protection practices.
Some providers may process information outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with applicable data protection legislation.
10. How long cookies remain on your device
Cookies may be either session cookies or persistent cookies.
Session cookies are temporary and are deleted when you close your browser.
Persistent cookies remain on your device for a defined period or until you delete them manually.
The precise lifespan of individual cookies may change from time to time as our website and the third-party services we use are updated.
11. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the technologies used on our website, changes to our services or changes to legal requirements.
Any updates will be published on this page and the “Last updated” date will be amended accordingly.
12. Contact us
If you have any questions about our use of cookies or this Cookie Policy, please contact:
PenguinPak / Limehouse Board Mills
26 Crittall Road
Western Industrial Estate
Witham
Essex
CM8 3DR
Email: hello@penguinpak.com
Telephone: 01376 519519